May 12, 2010 by Lasse Rasmussen
We receive a lot of questions on how to best use the different keyword match-types you can specify for keywords on Google AdWords campaigns. We have compiled this little guide that explains how the match types should be used and how simple guidelines can be implemented in a campaign.
Just to recap there are 3 keyword match-types available:
- Exact: The keyword must ...
Read the rest of this entry >>March 12, 2010 by Lasse Rasmussen
In the
last article we discussed how revenue can be maximized under a cost constraint when running an AdWords (or any other paid search) campaign. We saw how optimal CPC bid management requires a good tracking solution and relevant analysis to find the CPC that yields maximum sales under...
Read the rest of this entry >>February 12, 2010 by Lasse Rasmussen
The objective of most paid search campaigns is to generate revenue at a reasonable cost. Few advertisers have deep enough pockets to not worry about the cost side of the marketing equation. The key task then becomes how to maximize revenue under a cost constraint. In this article (part one of a two-part series) we will cover how to achieve this using optimal CPC (Cost Per Click) bidding. In part t...
Read the rest of this entry >>January 05, 2010 by Lasse Rasmussen
In
Part I of this article series we looked at how ad performance means different things depending on whether your campaign is sales- or profit-oriented. We saw how using the right metric and analysis is important when making decisions on ad optimization.
In the real world there is a further complicat...
Read the rest of this entry >>December 02, 2009 by Lasse Rasmussen
If you want to run a successful AdWords campaign (or any other paid search campaign) it is critical you analyze and optimize ads continually. This ensures you extract additional value from the campaign, stay ahead of the competition and respond to changes in user behavior and preferences. This sounds blatantly obvious but ad optimization is an often misunderstood and mismanaged process. So in this...
Read the rest of this entry >>November 10, 2009 by Lasse Rasmussen
After months of work we are launching our new site design - what a milestone!
In the coming months we will be adding more content and blog posts describing our approach to AdWords optimization as well as valuable (we hope) suggestions on how you can boost performance on your own campaigns.
In the spring of 2010 we plan on opening up our keyword harvester tool to the p...
Read the rest of this entry >>
Blog
